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Investing In Tertiary Markets

Updated: Apr 17



Stop Overlooking Tertiary Markets


With so many real estate investment firms and investors focused on secondary and primary housing markets, tertiary markets often get overlooked. Ironically a lot of these same investors are the ones who are worried about the future of the US Housing Market and the effects of an economic downturn. What we mean by ironic is, if and when an economic downturn occurs, the tertiary market housing segment will see an uptick in demand as people seek out a lower-cost living. Tertiary markets also provide value for investors during economic growth periods. How? Lack of investor attention on tertiary markets has created a new national housing crisis that you won’t hear about in the news. There is a significant demand for affordable housing in tertiary markets with very little supply.


Investment Opportunities In Tertiary Markets With Military Bases


Tertiary markets and military bases are often intertwined, why should this matter to investors? How about the fact that military bases in tertiary markets provide investors with the opportunity to take advantage of military rents. Understanding military rents, with the shortage of available housing, military members are frequently forced to live on base in outdated housing or in less than ideal conditions off base.

These situations are unfortunate, as it has nothing to do with being able to afford better housing, but everything to do with the lack of housing options.


Wrapping Up


It’s clear that tertiary markets deserve more attention from investors in the commercial and residential specialties. With opportunities to take advantage of markets with a high demand for housing that is in short supply, in addition to the value that military bases provide.

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